ICTPRO501
Develop training, marketing and sales resources for telecommunications products


Application

This unit describes the skills and knowledge required to develop documentation and training material, providing product-specific technical information resources for use by technical, sales and training personnel within an organisation.

It applies to individuals with responsibilities for professional development on product-specific material who may be technical or semi-technical staff involved in sales and marketing of new and emerging technologies in next generation networks (NGN). The training resources, including web resources, are likely to be for new products using emerging technologies, supplied by the service provider.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

Elements

Performance Criteria

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare information and formats for training, marketing and sales resources

1.1 Identify target audience, product type, resources type, format and purpose to be developed

1.2 Locate enterprise resources relating to telecommunications product information and technical data suitable for training, such as marketing and sales materials, manufacturer’s documentation and sites for suitable resources

1.3 Research range of formats for resources and materials to meet requirements of identified audience

1.4 Determine specifications for resource material and confirm with client for approval

2. Develop resources and obtain approvals

2.1 Produce draft training, marketing and sales resources in consultation with relevant user groups and training resource designers

2.2 Check that resources are for latest product available for sales and marketing

2.3 Produce clear and accurate training manuals and user guides

2.4 Confirm accuracy of information with appropriate technical staff prior to publication or production, and obtain approvals

3. Monitor distribution and maintenance of resources

3.1 Develop schedule for distribution of resources consistent with product or facility release and list of users

3.2 Seek feedback on content and presentation from users and make improvements as required

Evidence of Performance

Evidence of the ability to:

interpret and use equipment and system manuals, specifications, relevant enterprise policy and documentation

develop product training, marketing and sales resources for different knowledge and skill levels and applications

evaluate web based training, marketing and sales resources

implement improvements based on feedback

provide a range of resource types, including print based and web based.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Evidence of Knowledge

To complete the unit requirements safely and effectively, the individual must:

evaluate common client telecommunications applications and related equipment

investigate work health and safety (WHS) and regulatory requirements relevant to training and marketing

investigate and compare specific product knowledge and reference documents relevant to products for inclusion in appropriate resources

define relevant technical terminology

outline the steps in the process of developing product resources.


Assessment Conditions

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the telecommunications ‒ product skills and advice field of work and include access to:

a workplace where technical information may be developed and distributed to technical, sales and training staff

relevant product technical information, databases, legislative requirements and other site and project related documentation.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.


Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance Criteria

Description

Reading

1.1-1.4, 2.2, 2.4, 3.2

Critically organises, evaluates and applies content from a range of structurally complex texts including client briefs, product and technical information and interpretation of feedback from users

Writing

1.3, 1.4, 2.1, 2.3, 3.1, 3.2

Generates complex written texts appropriate for a specific audience, demonstrating control over a broad range of writing styles and purposes

Oral Communication

1.1, 1.4, 2.1, 2.4, 3.2

Establishes and maintains complex and effective rapport with clients and colleagues, with a depth of understanding that includes multiple and unstated meanings

Navigate the world of work

1.4, 2.4

Recognises and follows explicit and implicit protocols in relation to liaison with clients and staff

Ensures knowledge of legislative requirements and products is kept up to date to provide accurate information

Get the work done

1.1-1.4, 2.1, 2.2, 3.2

Uses a mix of intuitive and formal processes to identify key information and issues, evaluate alternative strategies, anticipate consequences and consider implementation issues and contingencies in relation to resource production

Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of constraints into account when determining content and format requirements

Adopts content and presentation proposals suggested by others and finds ways to make them work in practice

Reflects on the ways in which digital systems and tools are used or could be used to develop resources, and begins to recognise strategic as well as operational applications


Sectors

Telecommunications ‒ product skills and advice